Monthly active users are a fine metric, but Yahoo CEO Marissa Mayer wants to grow the number of people who touch her company’s products daily. To do that, she’s considering messaging. “We want fewer tourists and more fanatics, [people] who are using the product all the time,” she said during today’s fourth quarter earnings call. She hinted that […]
Seeking higher daily engagement, Yahoo CEO hints at messaging product
Venture Beat - 28 Jan 2015 02:32
Monthly active users are a fine metric, but Yahoo CEO Marissa Mayer wants to grow the number of people who touch her company’s products daily. To do that, she’s considering messaging. “We want fewer tourists and more fanatics, [people] who are using the product all the time,” she said during today’s fourth quarter earnings call. She hinted that […]
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